Infusing Modernity Into a Classic Brand

The average 18-35 year old will spend 5 days just browsing food photos on Instagram this year. With that in mind, it was important for Red Lobster to make subtle but impactful updates to the brand's traditional photography/ cinematography to increase relevance for its younger audiences. Using the inherent artfulness of seafood and simplifying the composition, the brand was able to showcase the kind of flavor and variety that only Red Lobster could offer in a category that was still locked to the traditional methods of showcasing enormous plates of food.