Game Over for Headaches

Game Over for Headaches

WINNER: Effies, PR Week, Sabres, Smarties, NY Festivals
SHORTLIST: One Show, Shortys, Digiday

Challenge
For gamers, staying in the game is everything. But there’s one issue that often pulls them out of the action: headaches. From screen glare to prolonged focus, gaming comes with a unique set of challenges that make head pain a common but rarely discussed problem.

Opportunity
Excedrin identified an untapped opportunity to address this pain point head-on, positioning itself as a brand that truly understands gamers. The solution? “Game Over for Headaches,” the first program designed specifically to help gamers prevent and manage headaches, keeping them focused on what they love most—playing.

Impact
The campaign resonated deeply with the gaming community and earned media coverage in top publications like Forbes, Game Informer, DBLTAP, and Fansided. It successfully drove increased consideration among the target audience of 18–25-year-olds, achieving Excedrin’s key objective.

Recognition
Beyond its measurable success, the campaign was celebrated within the advertising industry, earning a spot as AdAge’s “Creativity Editor’s Pick.”