PR Week | Relief for Stressed Voters: Excedrin Creates Election Headache Kit — Sarah Constantino

The campaign against head pain.

In 2020, it was hard to ignore that there was an election coming up. A big one. And with the political campaigns in full swing — heated debates, angry ads, explosive rallies—it was enough to give anyone a headache.

So Excedrin launched a campaign of their own: The Campaign Against Head Pain.

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Bloomberg | Nicorette is Motivating Smokers to Take Healthier Breaks

The Drum | Excedrin targets the headaches of commuters, daters and those ‘adulting’